The Missouri Association of Convention & Visitor Bureaus supports, promotes, and develops sustainable economic growth of vacation and meeting/convention travel on behalf of its member bureaus and their respective communities.

MACVB enhances the professionalism, effectiveness, and image of its members and the industry they represent.


Recognized as the influential trade association - MACVB is the leader of a proactive and professional group of destination marketing and management organizations.

The Missouri Association of Convention & Visitor Bureaus was established in 1992 to develop cooperative marketing, promotion and educational programs among convention and visitor bureaus throughout the state and to provide resources and a support network for its members.

MACVB fosters industry cooperation; and advocates tourism, economic development, and marketing.  

As an instrumental tourism authority in Missouri, MACVB serves in an advisory capacity on travel issues to governmental and industry related entities. MACVB is highly effective in the provision of member-acclaimed programs centered on education and training, government/community relations, partnership marketing and research.  


MACVB strives to enhance the awareness and influence of the convention and visitor industry through the efforts of convention and visitor bureaus, as a viable economic generator for Missouri . 

  • Foster Industry Cooperation by connecting associations around the state to create trusted and strong partnerships to all of our members

  • Advocate for Tourism through a collective voice of all Missouri CVBs - empowering destinations on issues big and small

  • Influence Government on issues impacting Convention & Visitor Bureaus, and their Industry

  • Create Networking Opportunities for Members Across the State

  • Host Annual Meetings to provide education & to discuss current issues and trends

Annual meetings have been held since 1993 with education being the focal point.  The meetings also allow a forum for members to discuss current issues and trends.  Relationships are built creating cooperation across the state and members are able to pool their resources to hire professional speakers and provide helpful programs for employees.  In addition, many of the founding members are still involved in MACVB creating a strong foundation for the organization.